HbbTV (Hybrid Broadcast Broadband TV) is a next-generation technology that combines television broadcasting and internet services on a single platform.
By integrating interactive services and online content into TV broadcasts, it offers viewers a richer experience while enabling broadcasters to generate additional revenue through targeted advertising opportunities.
What Does It Offer Viewers?
Viewers with HbbTV-enabled televisions can access, directly through their TVs — in addition to traditional digital teletext services — various online services such as:
- Catchup (watch again)
- VOD (Video on Demand)
- Program-specific applications
- Enhanced information and content services, all seamlessly and conveniently.
Advantages for Broadcasters
With HbbTV, broadcasters can:
- Offer paid content to their viewers if desired,
- Generate additional revenue through targeted advertisements integrated into their broadcasts,
- Establish a more interactive and measurable relationship with their audience.
HbbTV technology operates on smart TVs equipped with integrated satellite receivers, receiving broadcasts via the Türksat satellite and connected to the internet.
As a result, for Türksat viewers, television becomes not just a screen to watch — but a screen to interact with.